Hong Kong Circle: Hong Kong Economic and Trade Office in Washington D.C. Newsletter

Healthier Living

An environmentally and socially responsible food company has opened its first store in Hong Kong.

ThreeSixty, located in the prestigious shopping center, The Landmark in Central, provides Hong Kong's largest range of natural and organic fresh produce, packaged groceries and "green" household goods, sourced from traditional artisans and producers from around the world.

A division of Hong Kong's Dairy Farm, the store opened in late November 2006, instantly making it the city's largest retailer of natural and organic foods.

Spanning two floors, ThreeSixty is divided into fresh and cooked food halls, positioning itself as "Central's ultimate meeting point and lifestyle destination."

Bruce Simon, Store General Manager, said ThreeSixty was "leading the food revolution" by educating and inspiring customers to live healthier and better lives with a greater sense of well-being.

ThreeSixty encourages individuals to make an impact on global challenges – such as climate change, renewable resources, child nutrition, sustainable consumption and fair trade practices – through small, everyday decisions.

"We believe that every choice affects another and that by our own attitude, behavior, approach and care for the environment, we can each make a real and lasting difference in our life, our world and our future," said Mr. Simon.

In addition to fresh and cooked food, ThreeSixty provides dedicated information and products focused on special dietary considerations such as children's nutrition and gluten-free. It also runs an in-store wellness center staffed by experts in naturopathic and homeopathic medicine providing pure, natural and organic health supplements and beauty products.

Special events – the first featuring cooking demonstrations of world-class spa cuisine by celebrity chef Felix Schoener of The Farm at San Benito, Philippines – will also be part of ThreeSixty's healthy living experience.

The store uses environmentally friendly and recycled materials, and energy efficient systems and processes. It counts non-profit organizations Oxfam, WWF and Changing Young Lives Foundation as "community partners," offering volunteer support and product sponsorship.

Ed Chan, Regional Director for North Asia, Dairy Farm group, said ThreeSixty tapped into the growing consumer demand for organic, natural and environmentally friendly products.

"In Hong Kong, we aim to open a small number of high-profile locations for ThreeSixty in the next few years starting with our next store in Union Square in the next 18 months," he said. "Once the ThreeSixty brand is established in Hong Kong, the group may look at further expansion elsewhere in the region."

Mr. Chan added that as an international city, Hong Kong was at the forefront of Asian countries in regards to healthy living and social responsibility.

ThreeSixty is part of the Dairy Farm group, a leading pan-Asian retailer which operates 2,902 outlets including supermarkets, hypermarkets, health and beauty stores, convenience stores, home furnishing stores and restaurants, as well as employing some 60,000 people in the region.

In 2005, total sales reached US$5.5 billion.

ThreeSixty: www.threesixtyhk.com/

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