First W Hotel Opens
Starwood Hotels & Resorts Worldwide has brought its global luxury lifestyle brand, W Hotels, to China, opening its first property in Hong Kong.
W Hong Kong is located in a waterfront sykscraper in West Kowloon, the city's vibrant new commercial, entertainment and cultural district. The opening adds to the stable of 26 W hotels, owned by Hong Kong's Sun Hung Kai Properties, in exotic destinations around the world.
It is the brand's third property in Asia and celebrates W Hotels' 10-year tradition of innovative design, signature amenities and warm, whimsical style.
"We are delighted to bring the W brand to China, continuing our global expansion into the world's most exciting and intriguing destinations," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien Hotels & Resorts.
"Hong Kong's dynamic mix of style, culture and modern design make it the perfect backdrop for the W brand. The abundance of world-class restaurants, art galleries and luxury retailers in the city contributes to Hong Kong's emergence as a vibrant international business and leisure destination."
W Hong Kong embraces the heritage and mysticism of traditional Chinese culture. The hotel's lead designers, Yasimuchi Morita of Glamorous Corp and Nic Graham of g+a, used generous elements of wood, stone, water, fire and metal to blend with the W brand's signature design elements. The hotel also showcases original works by several renowned artists, including Lee Bul from Korea, as well as Daniel Crooks and James Angus from Australia.
"W Hong Kong is certainly one more great reason to visit this exciting city," said SHK Vice Chairman and Managing Director Thomas Kwok. "Its positioning and attractions are unique additions to our extensive portfolio of first-class hotels in Hong Kong, and given Starwood's professionalism and passion for the W brand, we have great confidence in W Hong Kong's future. I am sure that the chic, contemporary design, convenient location, personalized service and overall lifestyle approach of the first W Hotel in Hong Kong will impress both our international and local guests."
Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific, said W Hong Kong was Kowloon's closest luxury hotel to Central, within easy reach of both the International Commerce Centre and the city's newest exhibition space, AsiaWorld-Expo.
"Hong Kong is one of the world's leading financial capitals and a major business and cultural hub, Mr. Ko said. "Its identity as a cosmopolitan center, where East meets West, is reflected in its cuisine, music and traditions; truly a great fit with what the W brand has to offer. We are excited about the tremendous opportunities and demand for the W brand in this exciting gateway city of Asia."
W Hotels: http://www.starwoodhotels.com/whotels/index.html
Source: Hong Kong Trader, Hong Kong Trade Development Council
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